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Local search marketing is a form of local SEO is a strategy to increase your presence in the local search.
Take a look at the image below:
When customers are searching for a particular product or service, the search engines will show businesses that offer those products/services. The primary purpose of local search marketing is to raise your placement in these results.
Another huge benefit of local search marketing is the extended exposure your business receives. Part of our service entails listing your business on 78 popular websites where your potential customers are searching. We build your business profile on places like Yelp, Facebook, Mapquest, and Angie’s List. This brings your business extra exposure so when customers are searching for a “plumber” near them, your business will appear.
Here are just a few things involved in local search marketing:
We work primarily with small businesses. Both service based business targeting a specific location and brick and mortar stores can see tremendous results from our marketing efforts.
Review boosting is an online reputation management strategy targeted toward getting your business positive reviews/managing the neutral and negative reviews.
We work 1 on 1 with your business to implement a strategy of obtaining more 5 star reviews so your business can shine above your competitors in the local search.
What our service will do for you:
Consider this… If you were trying to find an Italian restaurant near you for dinner one evening, there is a good chance you would google restaurants near you. If you find a company that has 10 reviews and they are all one-star, you are more than likely going to try another restaurant. Alternatively, if you find a restaurant with 100 5 star reviews, there is a high probability you will be enticed to try that restaurant.
This is the power of review boosting. If we can get your business a high number of positive reviews, customers are much more likely to purchase your products/services.
Every small business can benefit from review marketing. Whether you’re a restaurant, general contractor, brick and mortar store, eCommerce business or anything in between. Consumers want to read reviews of your business.
In certain circumstances you can get a negative review taken down. However, it is more than likely you will not be able to get a negative review taken down.
Although they are not our target, we try to utilize negative reviews as an opportunity to show your business cares about its customers. Our team responds to negative reviews and reaches out to you to make things right with the customer. You can also utilize these negative reviews to improve customer service at your business.
Local SEO is a form of SEO that we utilize in our digital marketing strategies.
It involves:
Local SEO helps improve your online presence and reputation, placing you in front of customers ready to make a purchase. If you would like to learn more, here is a great link on local SEO:
Local SEO: A Simple (But Complete) Guide