Social media can be a lot of fun for the casual user, but for businesses it can be a powerful tool you can use to bring in more customers and spread brand awareness. When you’re running a business you might already have a lot on your plate and might not have too much time to worry about social media and your online presence. So, if you want to free up some more time in your day, here are some of the pros and cons of hiring a social media manager to run your social media for you.

Pros

More Time

Time is money, the less time you have to worry about your social media, the more time you can spend working on your business and assisting customers. Instead of spending hours creating well crafted posts, responding to comments and likes, you can hire someone else to do it for you.

Professional Content

Not only will a social media manager be technically advanced enough to make full use of your social media, they’ll also know how to create the content that catches attention and gets your customers engaged. Professional content will give your business a more professional look online, making it easier to gain the trust of your customers. 

Experience

A professional social media manager will be able to apply what they’ve learned through their previous customers to you. This means a higher quality of content from day one instead of you having to take the time to learn what works and what doesn’t. They’ll also be able to give you advice and help you move your online presence in the right direction.

Analytics

When hiring a professional, they’ll give you updates on how your social media is performing. You’ll get good reports on your engagement, follower activity and more. You can get the right data you need to make good decisions about your social media and whether or not your money is being well spent.

Cons

The Price

One of the biggest reasons why people avoid hiring a social media manager is the price that comes along with it. Depending on who you hire and what exactly you have them doing, it can cost anywhere from a couple hundred to close to a thousand dollars to hire a professional. Be sure to do your research before deciding to work with someone. If you’re curious, you can find our prices here.

Limited Knowledge of Your Industry

This one doesn’t apply to every social media manager. They’re a third party, they don’t work in your industry so they may not know all the details. It isn’t uncommon for a social media manager to specialize in one industry, like law firms, mechanics, small boutiques. When you’re going to select one to work with, check and see if they have previous experience working with your industry, then they’ll know what does and doesn’t work for your industry and can better engage with your audience online.

Hiring someone else to work on your social media isn’t for everyone. But, if you can afford it, and you pick the right one, a social media manager can help you take your online presence to the next level. You can check out our prices here.