How a website can help your auto mechanic business
If you’re trying to establish an online presence for your mechanic business, one of the first steps you need to take is to create a professional website. Websites have several different functions and benefits. For mechanics, a website will help you look like a more legitimate business, inform customers on what services you offer, give directions to your location and much more. Let’s dive more into how a website can help you.
Increased visibility and legitimacy
Even putting a small amount of effort into your online presence will make your business look more legitimate to potential customers. If you don’t want a large website, a simple one page scrolling site with your location, services, and some reviews can make you look a lot more trustworthy than a competitor with no site. Having a legitimate website will also put your business higher in search results. When people search for mechanics in their city, you want to be at the top of the results.
If you’d like to take your website to the next level there is a lot you can do to stand out amongst the competition, starting with your homepage. Your homepage is going to be the first thing people see when they land on your website, so you need to make a strong first impression. For an auto mechanic business, you can start by showcasing your best work, the projects you’re most proud of, or a high quality picture of you and/or your team working on a car. Doing something as simple as adding images to your site can have a big impact on how many people actually reach out to you through your website. Posting before and after pictures of your work (With the customers permission of course) would be a great addition to your site.
Another key element you shouldn’t leave off your site is customer reviews. About 90% of people search for customer reviews and most of them also searched for a business response to their reviews. Positive reviews have been shown to make people much more likely to use a business. Since mechanic shops are service based, posting any glowing reviews you have on your website will make people trust you more and increase the chances that they’ll pick you over a competitor. If you don’t have any reviews, start asking for them from your customers. Be polite when asking and not pushy.
Your site works for you
Your website is something that’s going to be up 24/7, it’s something that can work for you when you have the day off. Instead of having to call your business for information, a potential customer can simply visit your site for more details on your services, prices, reviews, business hours, and more. You can even have a form on your site that customers can fill out to request your services. Depending on how your business operates, you may even be able to set up a scheduling system that your customers can use to schedule a meeting with you.
Social media and your website
Social media is a great tool for getting your business out there. Reports show that social networks is the second most used research channel, after search engines. Post about your services, your reviews, information about your business. Your social media should act as an extension of your website, another tool you can use to bring in more customers. Make it easy for customers to navigate back to your site from your social media if they’re interested in your services, or at least include an easy way to contact you in your posts, like a phone number or an email.
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